Pink: The History of a Punk, Pretty, Powerful Color, this is the title of the exhibition running until January 5, 2019 at the Museum at FIT in New York, a tribute to the history, evolution and various declinations of the pink.

Covering a period of time from the mid-eighteenth century to the present, the exhibition offers the viewer a wonderful journey through time to discover about 80 creations in the various shades of pink: pale pink and shocking, flamingo pink and spun sugar.

Among the creations stand out those of the Italian designer and seamstress Elsa Schiaparelli, who in the late ’30s launched the pink shocking that depopulated in clothing and dressed the great divas as Marilyn Monroe in Gentlemen Prefer Blondes; Christian Dior with his creations pays homage to a pink with an eighteenth-century flavor; Gucci by Alessandro Michele that tells of pink “is a very color. It makes you feel sweet and sexy, even if you are a man”; pink dresses by Prada, Moschino by Geremy Scott and Comme des Garçons by Rei Kawakubo with the modern and revolutionary collections Biker / Ballerina and Punk of the 18th century.

The exhibition is a hymn to the dynamic and revolutionary scope of the color pink

We start from the XVIII century in which pink was a unisex colour and move on to the ’20 years of the XIX century when the cliché is born in which pink is “female” and blue is “male”. This is followed by the ’30 years of Elsa Schiaparelli’s “scandalous pink” or shocking pink; the ’50 years in which the stereotype “pink is woman” and “blue is man” becomes definitive; the ’70 years of the decline of pink, even if the fluorescent pink makes its appearance. Finally, we come to the years ’80 in which new uses and declinations of pink emerge that open the way to the chromatic experiments of contemporary designers: this nuance also takes on a connotation punk and hip-hop for look unisex, transgressive and ribelli.

Thus, pink confirms itself as a feminine and delicate shade, but also eclectic and revolutionary: as the curator of the exhibition Valerie Steele explain “it is society that “makes” the colour; it does not erase what it was, but new meanings are added, in a continuous stratification”.

This colour evergreen is available in many shades on new tess from pale pink and fucsia, trend colours for fall/winter 2018-2019.
Browse the catalogue or visit our shop in viale Certosa 23 in Milan, to choose the fabrics in the shade of pink that you prefer and make quality garments always in step with fashion.